Author: Dave Foster
Article source: http://www.articlealley.com/. Used with author's permission.
The massive advantages and benefits of video and multimedia marketing is no longer the sole province of the privileged corporations. Over recent years, digital technology has made it possible for just about anyone to create near broadcast quality productions. Now, the ability to deliver good quality streaming video online has lowered the bar even further...especially for solo entrepreneurs.
From marketing tools, to movie clips - from online infomercials to streaming TV and live webcasting. Like it or not, we are in the grip of a major shift in online communication and we will all have to embrace this technology as our 'first-generation' static (text-based) websites gradually become extinct.
Time scale? Probably two years.
The first true video search engine, Google Video, shows that this streaming video technology is becoming part of the day to day Internet experience for millions upon millions of people, hence the recent Google take over of the widely used YouTube video site for a conservative $1.65 billion...What a bargain! Why? Because Google knows how important it is to be positioned at the front of the online video curve.
YouTube was originally founded in February 2005 for video fans to see and share their home-grown productions. Within two years it has grown into a site where more than 70 million videos are watched every day (figures are climbing day by day so when you read this, the real numbers could be way above that).
Most experts agree that worldwide technology is rapidly moving to the point of true convergence between the Internet, television and telecommunications systems that will provide one single service or application for a truly multimedia world.
The huge benefit of YouTube-type technology as opposed to other video formats is in the ease of playback. Based on Macromedia FlashPlayer 7, online video can be played on more that 85% of computers connected to the Internet.
This offers a distinct advantage for viewers who can immediately play video files on their computers rather than have to download and install additional software. It provides true point and click functionality.
Online video is here to stay. YouTube's rapid growth has far exceeded that of other household name websites such as Craigslist, Myspace, even eBay and Blogger. This is indisputable proof that Internet streaming video and multimedia is here and here to stay.
The whole point of this brief synopsis is to illustrate the massive impact online video has had - and will continue to have - not only on the Internet, but also on traditional media such as network television. Media professionals predict that Internet video will be the biggest, fastest growing worldwide marketing medium for the next few years.
Most of the video clips posted on sites such as Google Video and YouTube are by amateurs looking for a few laughs, some notoriety and their 15 minutes of fame. However, with a little tweaking, this worldwide video delivery system can be used to drive traffic to websites and get your message in front of millions of potential customers, at almost no cost.
However, there's more to this than simply uploading a video and hoping people stumble across it. The basic rules of keyword research and relevant descriptions apply just as much to this form of online promotion as they do to promoting a website.
Whether you're selling a product, a principle or an idea, there's absolutely no doubt that (for the moment) online streaming video services provide online marketers with the perfect vehicle for massive global publicity - though it may only be for a limited period, as it's highly likely that the door to this particular free ride will be slammed shut within the next few months as more people catch on!
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Dave Foster owns and operates the "Solo Profits" blog and podcast, guiding individual entrepreneurs and home-based business owners to online success using audio, video and multimedia techniques. Dave also explores the virgin territory of multimedia psychology and how to present your message effectively through these new communications channels. Want to discover more? Click Here ==>> http://www.soloprofits.com
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