Using Viral Video Marketing To Capture The Attention Of Your Customers

Article source: http://www.articledeshboard.com/. Used with author's permission.

When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video. Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.

One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. Even amateur videos are making headlines on websites across the Internet. This interesting and rather entertaining approach towards advertising has brought attention to a wide range of services and products that might not have enjoyed the focus if viral video marketing was not used. It is the creativity of amusing video clips, interactive Flash games, and moving images that add to the appeal.

Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish. When compared to direct mailing, the cost is also lower. Viral marketing helps attract a target audience, and is known for establishing a response rate that is high and fast. Also, a larger number of people become engrossed with little cost to the webmaster.

Examples of Viral Marketing

Using videos and interactive visual games to market products, services and websites has been an effective method of advertising for many years. For instance, the Dancing Bush 2001 interactive game led a campaign to bring an enormous wealth of attention to what would become the largest private entertainment site on the Web. Sunsilk hair care products gained increased consideration when a YouTube video titled "Bride Has Massive Hair Wig Out" surfaced. Additional examples of viral video marketing includes companies and products, such as Halo, Blair Witch Project, Xbox 360, The Ring movie, Sony, Playstation, and FX Networks.

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User-generated video under siege (CNN Money)

If you visit YouTube.com - where close to half of all online video is seen - the power-to-the-people motto "Broadcast yourself" appears at the top of your browser. Lately, though, it's hard not to wonder if the "you" in YouTube doesn't increasingly refer to "them": the Big Kahuna media companies whose video wares have been gaining more notice both on YouTube and elsewhere on the web.

BBC local video scheme rejected (BBC News)

The BBC Trust rejects controversial plans to launch a £68m network of local news websites with video content.

BBC Must Drop $100 Million Local Video Plan; Would Hurt Commercial Rivals (paidContent.org via Yahoo! Finance)

The BBC has been blocked from beginning a £68 million , four-year program to add video bulletins to its 65 local UK websites - a proposal that had been vigorously contested by concerned commercial publishers.