Video: The New Way to Market Your Business

Article source: http://www.articledeshboard.com/. Used with author's permission.

Creating videos to market your business is one of the best ways to build buzz. Whether you're posting them on your own website, your blog, or to any number of popular video-sharing sites, they're a great way to increase your visibility and credibility.

Webs 2.0 is all about building community and connectivity. Videos are one of the best ways to serve that purpose.

Videos create visibility. Videos by their very nature are visual. We have the opportunity to see and sometimes hear (if accompanied by an audio track) more about a business. A business can showcase their products, describe their services, or even present interviews with satisfied customers.

Videos increase credibility. If you're making videos for public consumption the consensus is that you're a leader in your field. Leaders use the latest and greatest technology to get the word out.

Videos are easy to make. Videos are a lot easier to create than you might imagine. You don't need a special studio or high-end equipment. There are a variety of powerful video creation software packages as well as training available which makes it possible for even a novice to create a simple video in only a couple of hours.

Videos can be easily repackaged and repurposed. Even one simple video can open up a world of possibility for your business. You can post it on your website, on your blog or on various video-sharing sites like YouTube and Google Video.

You can burn the video to a CD, combine it with other marketing collateral and give it away to prospects at tradeshows and other meetings. You can even set up a video kiosk at an event and have the video set to play over and over. And, let's not forget about your email signature. Why not add a captivating tagline and a link to your video. This way every outgoing email offers an interesting way for prospects and clients, alike, to learn more about your business.

The next time you're looking for a creative way to market who you are and what you do, think about creating a video.

Creating videos is easier than you think. Learn more about how you can get started by visiting www.ScreenCastingEssentials.com Tara Alexandra Kachaturoff is a business consultant, writer, speaker, Certified Guerrilla Marketing Coach and producer and host of Michigan Entrepreneur Television. She coaches executives, professionals, and entrepreneurs on business and lifestyle issues and has been featured in print, radio and television. www.VirtualLeverage.com

 Print this page 

del.icio.us Digg Furl Reddit Feed Me Links Technorati Newsvine Socializer Stumble Upon Google Bookmarks Squidoo BlinkBits BlinkList blogmarks Netvouz Ma.gnolia RawSugar Rojo Simpy Spurl Shadows Wists Yahoo! Co.mments! Scuttle!

User-generated video under siege (CNN Money)

If you visit YouTube.com - where close to half of all online video is seen - the power-to-the-people motto "Broadcast yourself" appears at the top of your browser. Lately, though, it's hard not to wonder if the "you" in YouTube doesn't increasingly refer to "them": the Big Kahuna media companies whose video wares have been gaining more notice both on YouTube and elsewhere on the web.

BBC local video scheme rejected (BBC News)

The BBC Trust rejects controversial plans to launch a £68m network of local news websites with video content.

BBC Must Drop $100 Million Local Video Plan; Would Hurt Commercial Rivals (paidContent.org via Yahoo! Finance)

The BBC has been blocked from beginning a £68 million , four-year program to add video bulletins to its 65 local UK websites - a proposal that had been vigorously contested by concerned commercial publishers.